What Does a Digital Marketing Agency Do?

With the way the internet has evolved, businesses must leverage digital marketing to grow and remain competitive. People spend more time online every day, and consumers use the internet to research companies and make purchases. As the internet continues to evolve, businesses must evolve their marketing strategies.

To keep up with the current landscape, businesses partner with digital marketing agencies. A digital marketing agency specializes in specific online marketing strategies.

If you are thinking about working with a digital marketing agency, it is important to partner with the right one for your business. So let’s talk about what digital marketing is and what a digital marketing agency actually does.

What is Digital Marketing?

Digital marketing is a method of advertising that uses online technologies and strategies. It refers to advertising through digital channels, including search engines, social media, blogs, and mobile apps.

In a nutshell, digital marketing is a strategy businesses use to connect with their customers online.

Digital marketing strategies include:

  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Email Marketing
  • Affiliate Marketing
  • Pay-per-click Advertising (PPC)
  • Inbound Marketing
  • Sponsored Content

These strategies can be overwhelming and difficult to manage if you do not have an in-house marketing team. This is the reason digital marketing agencies exist.

What Does a Digital Marketing Agency Do?

There are different types of digital marketing agencies. Some agencies specialize in just one marketing approach, and others offer a full range of digital marketing services. The types of digital marketing agencies include full-service digital marketing agencies, SEO agencies, content marketing agencies, PPC agencies, and website design and development agencies.

The agency your business decides to partner with will depend on your needs and what you want to achieve.

Different Type of Marketing Agencies

Full-service Digital Marketing Agency

Full-service digital marketing agencies offer a variety of digital marketing services. For example, RouzHouse offers website development, content marketing, SEO, and brand strategy services. Hence, we consider ourselves a full-service digital marketing agency.

A full-service digital marketing agency is often the best choice for small businesses and companies without an in-house marketing team.

SEO Agency

SEO agencies are experts in Search Engine Optimization. They specialize in helping companies improve their search engine ranking. These agencies use numerous tools to manage and track their clients’ website performance. A few examples of SEO agencies’ most popular tools are Google Analytics, Google Search Console, and SEMRush.

Some of the services an SEO agency will offer are:

  • website audits
  • on-page SEO
  • off-page SEO
  • technical SEO
  • Local SEO
  • link building
  • keyword research

68% of online experiences begin with a search engine, making it a vital digital marketing strategy for businesses. A strong SEO strategy helps businesses increase the quantity and quality of traffic coming to their website. An SEO agency can help your business identify and solve your website’s problems hurting your business.

Content Marketing Agency

Content marketing agencies help companies create and implement strategic content strategies. These agencies are also well versed in the latest SEO guidelines. A content marketing agency comprises creative writers, graphic designers, video producers, and digital strategists. They develop content marketing strategies that align with your business’s goals and target audience.

Some of the services a content marketing agency will offer are:

  • Content Strategy
  • Website Content Creation
  • SEO
  • Blog Writing
  • Social Media Content Creation
  • eBook Content Creation
  • Whitepapers
  • Video Production
  • Performance Measurement

Content marketing is one of the most effective digital marketing strategies. It is a vital strategy for businesses looking to achieve long-term growth. Content marketing is so effective because it attracts people instead of interrupting them with ads. (Nothing against paid advertising.) It is still effective, but content marketing brings the best ROI.

Social Media Marketing Agency (SMMA)

SMMA’s are content creators and social media managers. SMMA’s help companies create and publish content to their social media channels consistently. Social media marketing agencies will also offer management services, including outreach and responding to their clients’ comments and messages.

Services you can expect a social media marketing agency to offer:

  • Social Media Strategy
  • Content Creation and Publishing
  • Social Media Advertising
  • Account management
  • Reporting

Social Media Marketing is a vital strategy for businesses. Over 3.6 billion people use social media every day. Having an active social media presence helps businesses increase brand awareness and connect with more customers online. Social Media is also effective because it allows companies to interact with their audience and build a community of people who know and love their brand.

Paid Advertising Agency (PPC Specialists)

Paid advertising agencies are very different from content marketing and SEO agencies. PPC (pay-per-click) advertising refers to businesses paying a fee each time their ad is clicked. It allows advertisers to bid on a keyword and have their ad visible when users search for their specified keywords.

PPC Agencies develop and manage paid advertising strategies. The most popular platforms a PPC agency will manage are Google and Bing.

Services a PPC Agency will offer:

  • PPC strategy
  • Keyword Research
  • Competitor Analysis
  • Campaign Optimization
  • Campaign Management
  • A/B Testing

Website Design Agency and Website Development Agency

Website development agencies are an essential part of digital marketing. They create and build your digital marketing strategy foundation: Your website. Web development agencies focus on the look and functionality. They work with clients to create a website that aligns with their technical needs and business goals.

Services you can expect a website development agency to offer:

  • Website Strategy
  • Competitor Research
  • CMS Development
  • Responsive Web Design
  • Website Redesign
  • eCommerce Web Design
  • UI/UX Design
  • SEO
  • Web Analytics
  • Hosting
  • Website Maintenance
  • Custom Programming

A professional website is crucial for businesses. It is often the first time a consumer will interact with your business in today’s world. A website development agency will help make sure your website is competitive and provides a great user experience.


Digital marketing is crucial for every business today. An effective digital marketing strategy will help your business attract more leads and connect with more customers online. Digital marketing done right is not an easy commitment. It requires a lot of time, technical and digital marketing skills. A digital marketing agency can help your businesses create and implement effective strategies that drive your growth.

If you are unsure which type of digital marketing agency is right for your business, contact us. We are happy to provide guidance and direction.

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